Scaling + Team
I’ve talked to a lot of business owners, both done for you service providers and coaches/course creators, who in one way or another, tell me what exactly it is they need to uplevel. They’re frustrated, through, because doing the upleveling activities take time that they feel they don’t have. They have had a lot of success with what they’re doing- they’re booked out or for the coaches/course makers, they’ve totally nailed their niche. And they’re ready to step up to serve more people and further their visibility and impact!
I get it! You’re busy working on the delivery of your products or services and/or you’re doing tasks that you know you probably shouldn’t be doing. Whether it’s wanting to invest time in a) rebranding, b) new content, c) a new program, course, offering, there’s one thing that I see is standing in the way: we need SPACE to uplevel. (And we need focus, etc but most people I see know exactly what activities they want to be doing- they’re drowning however in the day to day). Of course, you can hire experts (and oftentimes should) like PR people, branding people, ads people, etc. Sometimes though, you don’t even have the bandwidth to commit to that. And sometimes, the brilliance for your upleveling comes from YOU and you alone.
I’ve talked to several brand/web designer/strategists that so desperately want to invest time in their rebrand and new web design, but they’re so busy keeping their heads above water with client work.
I’ve also talked to brilliant course creator/educator/coaches who have seriously nailed their niche and have powerful offerings for their people. They need to tweak a few things in their webinar funnels though- and they’ve invested in the training to do so. They know what to do, but they haven’t got the bandwidth to do it because they’re busy doing work that they know others could be doing.
To create this space to really knock it out of the park in the upleveling activities, we need operational foundations, specifically processes (systems) and people (team).
Processes for your People:
Systems I feel like can be a loaded term that mean different things to different people. What I mean by systems are having your internal processes (for client acquisition/marketing, client onboarding, and delivery) SOLID and documented! This is where the term “SOPs”- Standard Operating Procedures comes in! Without having your processes documented, you can’t replicate your processes. Team can’t help you very much if everything is in your brain hole and not on paper.
People for your Processes:
Your people will also give you that space! AND you need to find the right people AND teach them your processes and expectations. I’ve seen it time and time again where CEOs hire people and then are trying to delegate and answer questions on the fly- this is where having team can feel like it takes up even more of your time and then are maybe unsure of the ROI.
When expectations and roles/responsibilities are clear, though, you can get get that space to do the upleveling because you know that the things you “shouldn’t” be doing are being taken care of!
I’ve facilitated this transformation into stepping into CEO and getting that space to uplevel in two types of businesses: both “Done for You” and in Coaching/Course Creator businesses. And in all cases, it comes down to Processes and People. And I see my people really stepping into the visionary/CEO role of having space (and calm!) to vision and create while other parts of their businesses are being taken care of! They are creating new offerings, launching new ventures and it’s so exciting to see what they are coming up with and how they are supporting people in creative and impactful ways!
Where are you in getting your processes and people in order?
If you feel like you’re trying to implement some systems and team and it just isn’t working for you, let’s talk about it! Leave a comment or DM @megkco me “We need to talk!”
Because, remember, you can do anything, but not everything!