How to Write an Amazing Job Description
You’ve decided it’s time to expand your team. You know the role you want to fill, how much you want to pay, and what sort of qualifications you’re looking for. You’re all set to start the hiring process, except wait — now you’ve got to write a job description. And not just a run-of-the-mill job description — an outstanding job description that will actually attract the candidates you want!
You’re stuck — and the blinking cursor in your blank document isn’t helping at all.
If this sounds familiar, you’re not alone. Most business owners find it super challenging to write a good job description. That’s why so many of them end up using boring, generic job descriptions that — honestly — aren’t very effective.
So how do you write a job description that’s accurate and attractive to potential candidates? Follow these tips from your favorite hiring manager 👋
Tip #1: Write the Job Description for Your Ideal Candidate
When you sit down to write your job description, don’t get too focused on the role itself. You’re not just trying to hire a writer or a designer or an assistant. You want a top-notch writer, a brilliant designer, or an amazing assistant who really gets you, shares your vision, and fits well with the rest of your team.
So picture that ideal person, and then write to and about them! Use the language they would use, highlight what would be important to them, and describe how they would do the work. The closer your description is to the candidate you’re picturing, the better chance you have of finding them — and encouraging them to apply!
Tip #2: Break Out the Sales Pitch
OK, you’ve thought about everything you want in a candidate — but that’s only one side of the story.
A good employer/employee relationship is built on mutual respect and similar goals. That means you also need to think about what your ideal candidate would want in an employer — and make sure your company matches.
If it does, great! Now convince that potential candidate. This is your chance to sell your company, your vision, and the job to a prospective team member.
Don’t make that big-corporation mistake of assuming that every job seeker would just love to work for you and should be happy you would even consider them — that’s not a great way to start a healthy work relationship.
Instead, think about everything you and your company offer to your team members and then brag a little bit. Don’t go overboard — you don’t want to sound desperate. But there’s nothing wrong with being honest about all the perks a potential employee would get by joining your team.
Tip #3: Show Them the Money
Or at least … the potential money.
Let’s be real — this whole thing where companies leave out the salary range to make sure they only get the candidates who really want the job? Yeah, that’s gross.
We can do better than that — and we absolutely should! So make sure your job description includes up-front, accurate details about the pay rate. It shows that you respect candidates’ time and effort (and it’s legally required in some states).
Plus, it’s way more efficient! When you don’t include salary info, you’ll probably end up interviewing people whose pay expectations don’t match yours — which just wastes everyone’s time!
We’ll Help You Hire With Confidence
Writing a great job description doesn’t have to be a PITA — you just need to keep the end goal in mind. Think about the best possible candidate, describe them, and then tell them why they would enjoy working with you. Oh yeah, and don’t forget to post the pay range.
But if you just don’t want to deal with the job description at all, no worries. I’m here to help! With my Done-For-You Hiring service, you don’t need to write a job description — or do anything else!
My team and I will handle everything for you and give you the support you need to find — and hire — the perfect addition to your team. Set up a 90-minute call to discuss your company, goals, and leadership style, and we’ll take it from there! You’ll onboard your new team member in just 4-6 weeks!
Ready to find the right candidate — without any of the stress? Get all the details about Done-For-You Hiring here!